Hi, I’m Favour (also known as Infinity), I’m a copywriter, email copy specialist, and content writer with a passion for transforming ideas into words that sell, connect, and resonate.

I craft clear, compelling copy that helps brands connect with their audience, whether through persuasive product descriptions, high-converting landing and sales pages, engaging email sequences, or blog content designed to inform, engage, and enhance brand visibility. My approach is both strategic and creative, ensuring every message is meaningful and true to the brand.

My writing process begins with understanding the audience, their desires, doubts, and motivations, and then crafting copy that bridges the gap between the brand and the buyer. I believe great copy doesn’t just sell a product; it builds trust and connection.

I’ve worked on several self-initiated projects to sharpen my skills across various tones, from warm and conversational to formal and informative. I enjoy the challenge of adapting my voice to suit each brand’s identity, and I have a deep appreciation for the power of detail (after all, perfectionism has its perks).

Outside of copywriting, I run a personal blog on Medium, where I write under the name Infinity, focusing on topics such as self-care, reflection, and creativity. It’s a space where I get to slow down, be honest, and connect with others through shared experiences and helpful, informative self-care content. And yes, I can also write website and blog content for companies

When I’m not writing, I'm usually refuelling with good coffee, good music, and even better memories because life off the page feeds the words on it.

If you're looking for a versatile writer who can bring clarity, creativity, and strategy to your brand's message, let's connect and create something powerful together.

C. S. Lewis